All posts by Welcome Italia

18 Sep 2017

Etnacoffe’s pop-up shop at Welcome Italia: Taste it. Love it!

The Bauso brothers’ dream was to spread Sicilian cuisine all over the world. The dream became a reality: the brothers succeeded in bringing Sicilian taste all over the world, opening branches in London and New York. Now Etnacoffee has become one of the main Italian ambassadors for Arancino in London, the best known Sicilian product along with Cannolo.

The secret to their success is selecting the best Sicilian suppliers and using exclusively traditional recipes. With two cafes, one in Baker Street and one in Victoria Arcade, Etnacoffe provides an all day long service: for breakfast, lunch and dinner a different kind of food will be served.

During Welcome Italia you will be able to discover Etnacoffee’s unforgettable taste in its pop-up bar.

 

26 Jul 2017

A Short History of the Italian Cuisine Home And Abroad

“What have the Romans ever done for us?” (Monty Pythons, Life of Brian, 1979)

 

When one conjures up an image of an Italian restaurant it abides to a quite well-known stereotype around the world – pasta, pizza, and gelato. This is not to say this image is incorrect, but rather that it represents a very narrow part of the extensively diverse gastronomic scene present in Italy. The history of Italian cuisine is one that expands across time and space, shaped by over three thousand years of cross-cultural currents of people and cultures, including the Etruscans, the Greeks, the Romans and many more. Even today Italy’s cuisine changes and reinvents itself from region to region. After the fall of the Roman Empire, the peninsula split into autonomous regions that went on to define themselves not only through their dialect, but through their food as well. And even after the Italian unification in 1861, the regions kept their unique identities through culinary specialities. This geographic variety is not only the result of historical cultural influence, but also the result of the different climates this unique peninsula possesses. From the chilly Alps to the sizzling shores of Sicily, it is no surprise that the soil of this peninsula can grow a range of ingredients like very few other countries in the world. As a consequence, Italian cuisine favours simple ingredients, grown or preserved locally, and cooked simply to best appreciate their natural flavours. Nevertheless, there is an overarching culture of eating good food with the ones you care about that bind the Italian people to a common way of life – l’arte di mangiare bene. And this art of eating well has spread across the world.

 

The love for Italian food abroad began with the mass emigration of Italians to the United States of America during the late 19th and early 20th century, when Italy was suffering first from poverty and the later by effects of the First World War. A lot of the economic immigrants came from the South of Italy, including Neapolitan immigrants that brought pizza with them, one of the first Italian gastronomic traditions to gain popularity outside of Italy. Another classic piece of Italian ‘street food’ that gained popularity at this time was the panino, or Italian sub. However, basic Italian ingredients only became available outside of Italy during the late 80s when the Mediterranean Food revolution took the world by storm and products from olive oil to pasta, and even canned tomatoes began to be exported to the United Kingdom and elsewhere. Yet, this wasn’t the first time the Brits had had a taste of the peninsula’s cuisine, as the same Roman roots that influenced the Italian cuisine came to Britain in 43 AD when Claudius and his troops landed on the South Coast of Britain. The Celtic Britons enjoyed wine, olive oil, fruits, vegetables and dishes that the Romans imported, but the same cuisine that sprouted in Italy as a result of this influence never came to fruition in this Nordic island with a much different history, climate and culture. This was true until the 80s, as Italian restaurants began to open in the UK, and became popular by selling the romantic image of La Dolce Vita. Many of these restaurants were independently owned by Italian immigrants, and thus imported the basic Italian ingredients they couldn’t find, but as these ingredients began to appear supermarkets picked up on the trend and started to import and sell the products themselves. Today, it is safe to say that Italian cuisine, although maybe a narrow portion of it has assimilated itself into British culture and around the world as it is no longer seen as exotic but in its true simplicity. That is because the beauty of Italian food is not only in the technique, but more than anything in the ingredients, in the primary resources that grow and taste special because of where they come from – without those, it wouldn’t be the unique and unmatched cuisine it is. In order to see, taste, and learn about these incomparable ingredients come along to the 5th edition of Welcome Italia and get to experience the authentic and traditional providers of the world famous dishes we have all come to love!

 

14 Jul 2017

The Italian Niche is coming to London

 

The Italian Niche has just launched his Pop-Up Shop “Spazio Italia”!!

The store, situated in the heart of London, will represent a great opportunity for the Italian Food&Beverage companies willing to enter the UK market. The companies will benefit from reduced cost of transportation that usually stops the small size company to export in the UK. At the same time, buyers and distributors will be invited to the store to discover the new Made in Italy products.

For the public, it will be a great way to buy products directly from Italy.

Come to the Royal Horticultural Halls from the 13th to the 15th of October to taste the best products from Italy. “Spazio Italia” will be there!! Have you already booked your ticket?

15 Jun 2017

Best of Welcome Italia: take part in the competition and promote your company.

“Best of Welcome Italia” is the official competition of Welcome Italia 2017. The competition offers the exhibitors the possibility of entering the British market. A jury of professional in Italian food&beverage based in the UK will select and reward the best performing companies at the fair and provide them with the instruments necessary to successfully access to the UK market, thanks to our partner NIFE IS LIFE.

Nifeislife is the leading company in the UK for the e-commerce of Italian products, with more than 10’000 returning customers and 300 daily orders in London and in the rest of the country.

Each company will present to the jury the product they believe will best suit and succeed in the UK market. The products will be evaluated on Friday, while the winners will be announced on Sunday.

The winners will have the chance to sign a promotional contract of 3 months with Nifeislife, which will promote the product on their website making it available for purchase to the public.

08 Jun 2017

Bormioli Rocco: The finest supplier of Italian tableware and glassware in Italy and the world!

 

From what started as a small, traditional laboratory to an international business, we are honoured to be showcasing Bormiolli Rocco’s finest glassware at Welcome Italia 2017!

Bormioli Rocco was founded by Luigi Bormioli and began as a traditional artesian glassware laboratory in Fidenza, Italy in 1825, and is now a longstanding tradition of 8 generations. Today, Bormioli Rocco has 8 production facilities, 2 decorative workshops, 7 office branches, 6 tableware stores, more than 2000 employed, and exports its products to more than 100 countries in the world. Thus, it is to no surprise that it is one of the most important glassware and tableware producers on the international scene, as their products are perfect for any occasion. Bormioli Rocco produces an array of glasses, goblets and cups that allow their customers, whether they are buying for a restaurant or a home, to embellish the dinner table and to better enjoy every drop of any beverage. From water to wine, or beer to cocktails, Bormiolli Rocco has a product that will turn any occasion into a fine dining experience. They are able to meet anyone’s needs through their interactive and creative catalogue titled ‘Italian Stories’, in which they truly cater to every and any occasion as every theme has a story to tell.

Bormioli Rocco is ready to approach the British market with its excellent products to show the aesthetic tradition of glassware and tableware, and how such an artisanal craft can make a world of difference at the dinner table. Want to try some of Italy’s best alcoholic and non-alcoholic beverages in this famous glassware? Then come along to the 5th edition of Welcome Italia!

Book NOW your free ticket from the 13th till the 15th of October 2017!

 

31 May 2017

Nonno Nanni: The best of the Italian dairy industry directly at your table

 

From local producers to your table! The best of the Italian dairy industry will be at Welcome Italia 2017!

Award winning Nonno Nanni’s fresh cheeses comes from the region famed for Prosecco, to the North West of Venice. A family-run business established in 1947 for three generations, the Lazzarin Family has used carefully-sourced cows’ milk from local farmers to create exceptional soft cheeses, included the Italian favourites Stracchino, Robiola, Caprino and Squaquerello. Today the business employs 200 local people including eight of founder Giovanni Lazzarin’s grandchildren. The state of the art dairy processes in excess of 60,000 tonnes of fresh milk each year, is a very long way from the two wood-burning boilers with which “Nanni” started the business.

Brands of Nonno Nanni’s stature are built on genuine consumer trust: 20% share of the Italian Stracchino cheese market by value and presence growing in a number of neighbouring European countries. Nonno Nanni is now ready to approach UK market keen to demonstrate how wonderfully versatile and great tasting fresh cheese can be. Nonno Nanni chooses the best raw materials, which are precisely analysed throughout production to guarantee the quality of the finished products. Under specific controlled conditions, Nonno Nanni’s living lactic ferments achieved extremely high concentrations, in excess of 2 billion per

Today the business employs 200 local people including eight of founder Giovanni Lazzarin’s grandchildren. The state of the art dairy processes in excess of 60,000 tonnes of fresh milk each year, is a very long way from the two wood-burning boilers with which “Nanni” started the business. Brands of Nonno Nanni’s stature are built on genuine consumer trust: 20% share of the Italian Stracchino cheese market by value and presence growing in a number of neighbouring European countries. Nonno Nanni is now ready to approach UK market keen to demonstrate how wonderfully versatile and great tasting fresh cheese can be. Nonno Nanni chooses the best raw materials, which are precisely analysed throughout production to guarantee the quality of the finished products. Under specific controlled conditions, Nonno Nanni’s living lactic ferments achieved extremely high concentrations, in excess of 2 billion per

Nonno Nanni is now ready to approach UK market keen to demonstrate how wonderfully versatile and great tasting fresh cheese can be. Nonno Nanni chooses the best raw materials, which are precisely analysed throughout production to guarantee the quality of the finished products. Under specific controlled conditions, Nonno Nanni’s living lactic ferments achieved extremely high concentrations, in excess of 2 billion per gram. The starter culture is only one of the reasons why Nonno Nanni’s Stracchino tastes so good!

Looking forward to taste the best cream cheeses from Italy? The 5th Edition of Welcome Italia is waiting for you!

Book NOW your free ticket from the 13th till the 15th of October 2017!

 

22 May 2017

ANYPLAN: the app for organising business meetings at the fair

 

Operating since 1970 over 21 countries all over the world, Honegger is the leader company in Italy in the trade fairs marketing sector and it has recently released its new APP AnyPlan!

Are you a BUYER or AN EXHIBITOR? Don`t have the time to manage all the business meetings during a trade show or an event?

ANYPLAN is what you are looking for!

 

What`s AnyPlan?

 

AnyPlan is the new mobile app that allows users to organise business meetings in any trade show in the world, whether you are an exhibitor or a buyer.

It`s an important tool that will let you create your own personal agenda of trade fairs and events while saving time for planning individual or group meetings and sharing the agenda availability and matchmaking with new contacts.

 

You will be able to share “just with a click” your agenda availabilities for an event with all your email contact registered in your mobile phone address book and with all the users that are registered in the app. At the same time you can see the users’ profile that have confirmed their participation to the same trade fair and select them to organise a meeting during the event through the “share availability” function. The “Create Custom Meeting” function will allow you to extend the invitations for a specific date and time, filling all the free days in the agenda.

 

Register on AnyPlan and find the event that suits the best for you among a database of more than 4000 trade fairs.

 

Start saving your time! Managing business meetings won`t be an issue anymore as AnyPlan will make it easier!

 

16 May 2017

OXIGENIA is the official water sponsor!

 

 

OXIGENIA is the official WATER SPONSOR of Welcome Italia 2017!

 

Oxigenia is an innovative technology made by STEP-LINE, Leader Company in the Italian Food&Beverage sector with more than 3.500 machines sold in over 2.500 restaurants. Its technology allows hotels and restaurants to offer one of the best products on the market without transportation costs.

 

The “Oxigenia” brand is worldwide famous for his technology, able to mix oxygen with water 36 times more than a standard product and for being the first low calories water that perfectly fits the needs of restaurants, gym, offices and homes.

 

Oxigenia is the new water enriched without sugars, colourants or additional ingredients. It is perfect for sports and fitness since it is able to improve your performances.

 

Come to the Royal Horticultural Halls from the 13th till 15th of October to taste it!

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