All posts by Welcome Italia

20 Jun 2018

Theo Randall will be one of our Special Guests

Theo Randall
Theo Randall

Welcome Italia is proud to announce Theo Randall as the special guest for this year. The Times describes him as “this country’s best non-Italian Italian chef”.
He is the owner of “Theo Randall” restaurant at the InterContinental Hotel London Park Lane. Nonetheless he is best known for being awarded a Michelin star at The River Café in London.
His international reputation is on the rise and he is increasingly in demand for events in Asia (Bangkok, Qatar and Singapore) and the Middle East (Dubai and Abu Dhabi).

In his free time the chef travels around Italy in order to create new recipes and discover the original Italian taste.
During the fair the chef will perform in our special Cookery Theatre: he will use some of the exhibitors’ products to create new exciting dishes.
All of these been said: this show will be something not to be missed!!

15 Jun 2018

New Wine Area 2018

Area Vino WI














Welcome Italia’s team is pleased to announce the fair will host a brand new wine area, full of amazing Italian wines!

Given past year visitor’s feedbacks and current market trends (+8% of Italian wine exports to UK in 2017) we decided to set up a special Wine Area composed of 8 stands. You will be able to enjoy the best wines from Italy and purchase their bottles as well!

Visit the fair to discover and taste the excellent products of Italian wineries and do not miss master classes and wine-tastings with expert sommeliers!

25 May 2018

Welcome Italia will be back in London soon!

Welcome Italia is back!

Join us from 5th to 7th October 2018 @ Royal Horticultural Halls, Elverton St, London SW1P 2QW.

Save the date!

Don’t miss the opportunity to meet and network with over 60 Italian food and wine producers, showcasing more than 300 Italian products.

The first day will be dedicated exclusively to Food and Beverage professionals  (distributors, buyers, restaurant owners etc.), while the remaining two days will be open to the public with the possibility to purchase exhibitors’ products.

Welcome Italia is a great opportunity to taste the best of Italy and create the right connections with potential suppliers and partners for your business.

Check our website and social accounts to find out more about what is new this year!

Exclusive master classes providing valuable insights into exhibitors’ products will be held in the Cookery Theatre, a fully-fitted professional kitchen area, suitable to host up to 70 people. In the past editions, some of the greatest Italian chefs in the UK, such as Francesco Mazzei, Danilo Cortellini, Enzo Oliveri, Aldo Zilli and Joe Hurd, have all cooked up culinary delights on this stage.

We promise that this year, as every year, will be full of surprises. Stay in touch with our latest news and updates about Welcome Italia. Visit our website and follow us on Instagram, Facebook and Twitter.


Welcome Italia 2018

24 May 2018

london food and drink events 2018

Welcome Italia will be back in London soon!


5th-7th October 2018 @ Royal Horticultural Halls, Elverton St, London SW1P 2QW


Save the date!

Don’t miss the opportunity to meet and network with over 60 Italian food and wine producers, showcasing more than 300 Italian products. Being the first day exclusively open to food and beverage industry professionals, Welcome Italia is a great opportunity to taste the best of Italy and create the right connections with potential suppliers and partners for your business.

Check our website and social accounts to find out more about what is new this year!

Exclusive master classes providing valuable insights into exhibitors’ products from throughout the event will be held in the Cookery Theatre, a fully-fitted professional kitchen area, suitable to host up to 70 people. In the past editions, some of the greatest Italian chefs in the UK, such as Francesco Mazzei, Danilo Cortellini, Enzo Oliveri, Aldo Zilli and Joe Hurd, have all cooked up culinary delights on this stage.

We promise that this year, as every year, will be full of surprises. Of course, we cannot reveal everything now, so stay in touch with our latest news and updates about Welcome Italia by following us on Instagram, Facebook and Twitter.


BeFunky collage


13 Oct 2017

Welcome Italia – brimming over with all things Italian and including a special Sicily focus

Tailor make your trip to Sicily whilst sampling rare Sicilian specialities and other high end quality products.

Federation of Italian Chefs UK President Enzo Oliveri will perform three live demonstrations at the Cookery Theatre. These will take place on Saturday 14th at 2.45pm and 5.30pm. And on Sunday 15th at 1.30pm

LONDON, 13th October 2017 – Chickpeas flour and curly Busiate pasta are two of the rare quality ingredients from Sicily which Londoners will have the opportunity to discover this weekend at the “Welcome Italia 2017”.

The fair, dedicated to Italian food and drink excellence, takes place on 13-15 October at the Royal Horticultural Halls (80 Vincent Square, Westminster, London SW1P 2PE). It is organized by the Italian Chamber of Commerce and Industry for the UK.

Friday is trade-only day; it is open to the public on Saturday and Sunday.

Enzo Oliveri, president of the UK delegation of FIC, is welcoming exhibitors for the first time in the UK, which will include some members of the “Consortium Export First in Sicily”. Ingredients include chickpea flour, used for traditional gluten-free panelle, curling Busiate pasta, anchovies, food preserves, extra virgin olive oil, coffee and organic herbs. These ingredients are used in the Oliveri’s restaurant “Tasting

Sicily Enzo’s Kitchen” in Piccadilly and will feature extensively in its forthcoming Christmas menu. The chef will demonstrate how to use them live during his three cooking shows at the Cookery Theatre: on Saturday 14th October at 2.45pm and at 5.30pm plus on Sunday 15th October at 1.30pm.

Welcome Italia is also provide the launch of tailored touristic services to the island, including luxury itineraries and other events, thanks to a new partnership with PRC Repubbliche. Other partners include SicilyUnlimited which is organizing summer schools in Sicily, in collaboration with SicilyCulture.

Oliveri, who is promoting a “Culinary Medicine” project focusing on healthy eating, was the official head chef for the Italian team during the Cycling World Championship in Bergen last month, in which they won 7 medals.

06 Oct 2017

Delicatezza presents its Welcome Pack!

Delicatezza is the UK’s freshest online Italian delicatessen, founded in 2013 by two friends who partnered with a UK-based Italian food producer and importer. The company delivers the shopping to people’s homes or offices and to companies from Monday to Saturday, throughout the United Kingdom.

Delicatezza is Welcome Italia’s official partner and we are glad to announce that it will be presenting its Welcome Pack at our show.

It is an unique opportunity for Italian producers and suppliers to strengthen their presence in the UK market. The Welcome Pack gives an integrated logistics, marketing and sales service, all included! Promocode: WELCOMEITALIA17

Start to discover about this deal on the Website ( and come to the stand B11 to discover more and meet Delicatezza!


27 Sep 2017

Unaprol brings The Perfect Food to London!

Unaprol, the olive and olive oil consortium, is the main Italian organisation for olive products on both a national and a European scale. It represents more than 250,000 companies in Italy, with a total production area of 230,000 hectares. The consortium is constantly working on a range of activities, from promotional events to initiatives aimed at improving product quality and environmental sustainability in all the production chain.

“The Perfect Food” is a Unaprol project produced in collaboration with The European Union and Italian Institutions. Its aim is to increase consumers’ awareness about olives and olive oil products, their benefits, their production techniques and both their original Italian and European identity.


Come to the Unaprol stand at Welcome Italia to learn more about the consortium and taste their delicious products!


25 Sep 2017

Macellaio RC is coming to Welcome Italia!

Macellaio RC is an exciting brand that aims to take to your table the best Italian ingredients along with the stories of the farmers behind them.


The original idea was born in Genova by Roberto Costa since then the project have been going forward until 5 years ago, when we opened the first restaurant in South Kensington, and we became the new innovative reality in London’s restaurant scene.


Macellaio RC specialises in the selection of Fassona Beef from Piemonte, serving cuts dry aged for 5-7 weeks. Each of our branches has its own particularity, like the Sicilian Red Tuna in our Exmouth Market branch or the Ligurian Bakery created at our 3rd branch in Union Street.


Our mission is to offer an essential and ingredient-led cuisine that highlights the quality of raw materials.

Telling the stories of the guardians of this ultimate quality is equally important to preserve our own culinary culture and heritage.


This is Macellaio: sit back, relax and let us do the rest!

18 Sep 2017

Etnacoffe’s pop-up shop at Welcome Italia: Taste it. Love it!

The Bauso brothers’ dream was to spread Sicilian cuisine all over the world. The dream became a reality: the brothers succeeded in bringing Sicilian taste all over the world, opening branches in London and New York. Now Etnacoffee has become one of the main Italian ambassadors for Arancino in London, the best known Sicilian product along with Cannolo.

The secret to their success is selecting the best Sicilian suppliers and using exclusively traditional recipes. With two cafes, one in Baker Street and one in Victoria Arcade, Etnacoffe provides an all day long service: for breakfast, lunch and dinner a different kind of food will be served.

During Welcome Italia you will be able to discover Etnacoffee’s unforgettable taste in its pop-up bar.


26 Jul 2017

A Short History of the Italian Cuisine Home And Abroad

“What have the Romans ever done for us?” (Monty Pythons, Life of Brian, 1979)


When one conjures up an image of an Italian restaurant it abides to a quite well-known stereotype around the world – pasta, pizza, and gelato. This is not to say this image is incorrect, but rather that it represents a very narrow part of the extensively diverse gastronomic scene present in Italy. The history of Italian cuisine is one that expands across time and space, shaped by over three thousand years of cross-cultural currents of people and cultures, including the Etruscans, the Greeks, the Romans and many more. Even today Italy’s cuisine changes and reinvents itself from region to region. After the fall of the Roman Empire, the peninsula split into autonomous regions that went on to define themselves not only through their dialect, but through their food as well. And even after the Italian unification in 1861, the regions kept their unique identities through culinary specialities. This geographic variety is not only the result of historical cultural influence, but also the result of the different climates this unique peninsula possesses. From the chilly Alps to the sizzling shores of Sicily, it is no surprise that the soil of this peninsula can grow a range of ingredients like very few other countries in the world. As a consequence, Italian cuisine favours simple ingredients, grown or preserved locally, and cooked simply to best appreciate their natural flavours. Nevertheless, there is an overarching culture of eating good food with the ones you care about that bind the Italian people to a common way of life – l’arte di mangiare bene. And this art of eating well has spread across the world.


The love for Italian food abroad began with the mass emigration of Italians to the United States of America during the late 19th and early 20th century, when Italy was suffering first from poverty and the later by effects of the First World War. A lot of the economic immigrants came from the South of Italy, including Neapolitan immigrants that brought pizza with them, one of the first Italian gastronomic traditions to gain popularity outside of Italy. Another classic piece of Italian ‘street food’ that gained popularity at this time was the panino, or Italian sub. However, basic Italian ingredients only became available outside of Italy during the late 80s when the Mediterranean Food revolution took the world by storm and products from olive oil to pasta, and even canned tomatoes began to be exported to the United Kingdom and elsewhere. Yet, this wasn’t the first time the Brits had had a taste of the peninsula’s cuisine, as the same Roman roots that influenced the Italian cuisine came to Britain in 43 AD when Claudius and his troops landed on the South Coast of Britain. The Celtic Britons enjoyed wine, olive oil, fruits, vegetables and dishes that the Romans imported, but the same cuisine that sprouted in Italy as a result of this influence never came to fruition in this Nordic island with a much different history, climate and culture. This was true until the 80s, as Italian restaurants began to open in the UK, and became popular by selling the romantic image of La Dolce Vita. Many of these restaurants were independently owned by Italian immigrants, and thus imported the basic Italian ingredients they couldn’t find, but as these ingredients began to appear supermarkets picked up on the trend and started to import and sell the products themselves. Today, it is safe to say that Italian cuisine, although maybe a narrow portion of it has assimilated itself into British culture and around the world as it is no longer seen as exotic but in its true simplicity. That is because the beauty of Italian food is not only in the technique, but more than anything in the ingredients, in the primary resources that grow and taste special because of where they come from – without those, it wouldn’t be the unique and unmatched cuisine it is. In order to see, taste, and learn about these incomparable ingredients come along to the 5th edition of Welcome Italia and get to experience the authentic and traditional providers of the world famous dishes we have all come to love!


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