Welcome Italia is also organising the “Ospitalità Italiana, Italian Restaurants in the World 2016” award ceremony. The best Italian restaurants in the UK will be awarded by receiving the certificate, the plaque and press reviews. Representatives of London’s main Italian institutions will be present at the ceremony, as well as people who are renowned for their active participation in the food & beverage trade.

The “Marchio Ospitalità Italiana” is an initiative which aims to certificate the best Italian restaurants all over the world. The project has been conceived by Unioncamere in collaboration with F.I.P.E. – Federazione Italiana Pubblici Esercizi – and with the support of IS.NA.R.T. – Istituto Nazionale Ricerche Turistiche.

The Italian cuisine is the result of a centuries-old historical process of our society, always leading to significant moments of human civilization. The table culture has grown to become the symbol of hospitality and welcome and the food has taken on a par value of art and music. For these reasons the Italian cuisine must be defended and protected from adulteration and falsification to preserve the history, culture, quality and authenticity.

Objectives

  • Develop and promote the traditions of the Italian agricultural and food products and valorise the Italian gastronomic culture
  • Valorize the image of the Italian Restaurants abroad that guarantee the respect to standard quality of the Italian hospitality
  • Create new opportunities and promotion for the Italian Restaurants in the world and for “Marchio Ospitalità Italiana”.

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