Ciao Gusto Ciao Gusto is the first project which sees over thirty of Italy’s leading food and drink brands collaborating in an e-commerce initiative with Ocado, with authentic produce available to UK shoppers. This project is the first foray into e-commerce by Italian retail consortium, Italia Del Gusto, and the first step in its plans to extend e-commerce for Italian products across the globe. Italia del Gusto is a private consortium, that is selecting companies based on products quality and brand awareness, it undertakes activities in marketing, promotions and communications in international markets to assist in the development of international sales for its member firms.

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