“Marchio Ospitalita’ Italiana” Award Ceremony
Italian cuisine is the result of a centuries-old historical process of Italian society, always leading to significant moments of human civilization. For an innate inclination to the attention of the Italians to human relationships and the quality of life, the culture of the table has become in the course of time the symbol of hospitality and welcome, the food has taken on a value like art and music.
For these reasons, Italian food should be considered a contribution to the heritage of humanity and should be defended and protected from adulteration and falsification to preserve its history, culture, quality, and authenticity.
With this in mind Unioncamere (Italian Association of Chambers of Commerce), on the basis of the experience of the brand “Italian Hospitality” carried out with the operational support of IS.NA.RT (National Institute for Research on Tourism, promoted the project ” ITALIAN HOSPITALITY, ITALIAN RESTAURANTS IN THE WORLD ” addressed to all the Italian restaurants abroad, ensuring compliance with quality standards typical of Italian hospitality.
The aims of the project are:
- to develop and promote the traditions of Italian food products and upgrade the culture of Italian food and wine;
- to enhance the image of Italian restaurants abroad that guarantee respect for the quality standards of Italian hospitality;
- to create an international network, providing for the realization of promotional events of Italian productive excellence.
The Restaurateurs will receive the certification from the president of the Italian Chamber of Commerce for the UK