Welcome Italia 201525th – 27th September 2015
The event was sponsored by Barilla UK, ITA – Italian Trade Agency, Alessi, Zafferano glasses, Electrolux, Ferrarelle, Pulia, FCA – Motor Village Marylebone and by the Italian Chef Federation UK.
The three days were organised with one first trade only day visited by more than 400 professionals, and two other visitors days that have seen the presence of more than 3000 attendees.
The Welcome Italia beating heart has been the Cookery Theatre where a lot of events took place such as cooking shows, master classes, seminars, awards and conferences. The cooking shows had been done by top chefs such as Francesco Mazzei (Sartoria), Giancarlo Caldesi and Roberto Bassi (Accademia Barilla), master classes, seminars and tastings by Juliet Arbutt, Peter McCombie, Ursula Ferrigno and Simon Poole.
In the Cookery Theatre the Italian Chamber of Commerce assigned to 13 Italian restaurants based in UK the Ospitalità Italiana Award, the project conceived by Unioncamere in collaboration with Federazione Italiana Pubblici Esercizi and the support of ISNART – Istituto Ricerche Turistiche.
Cookery theatre 2015
Memories from welcome italia 2015
Ospitalità Italiana award 2015
Welcome Italia has been also the setting of the “Ospitalità Italiana, Italian Restaurants in the World 2015” award ceremony. The best Italian restaurants in the UK will be awarded by receiving the certificate, the plaque and press reviews. Representatives of London’s main Italian institutions will be present at the ceremony, as well as people who are renowned for their active participation in the food & beverage trade.
The “Marchio Ospitalità Italiana” is an initiative which aims to certificate the best Italian restaurants all over the world. The project has been conceived by Unioncamere in collaboration with F.I.P.E. – Federazione Italiana Pubblici Esercizi – and with the support of IS.NA.R.T. – Istituto Nazionale Ricerche Turistiche.
The Italian cuisine is the result of a centuries-old historical process of our society, always leading to significant moments of human civilization. The table culture has grown to become the symbol of hospitality and welcome and the food has taken on a par value of art and music. For these reasons the Italian cuisine must be defended and protected from adulteration and falsification to preserve the history, culture, quality and authenticity.
- Develop and promote the traditions of the Italian agricultural and food products and valorise the Italian gastronomic culture
- Valorize the image of the Italian Restaurants abroad that guarantee the respect to standard quality of the Italian hospitality
- Create new opportunities and promotion for the Italian Restaurants in the world and for “Marchio Ospitalità Italiana”.